Wednesday, February 18, 2009

Corporate Blogging: A new marketing communication tool for companies.

A corporate weblog is published and used by an organization to reach its organizational goals। Corporate blog has become a new marketing communication tool for companies. Corporate blog has divided into three types and there are internal blogs, external blogs, and CEO blogs. Thus, all current browseers which include Firefox, Opera, Safari and Internet Explorer 7 enable readers to read the recent posts easily without truly visit the blog through supporter of RSS technology.

One of the successful blogs is Amazon Web Services Blog by Amazon।com that about Amazon web services, products, tools and developer information। It helps to improve the communication and its customer services, attract more people to consume and discuss new products online।

A corporate blog can be:
  • A tool that helps the organization achieve a business goal-Redeploying scare resource just to have a blog makes no sense if there is no business case for one।
  • A useful extension of the company image in the marketplace। It is however no substitute for bad products or lack of commitment to customers.
  • An opportunity to open a two-way channel between employees and customers।

Corporate blogs are not only interesting and useful, they are also helping the companies hat author them develop a totally new relationship with their customers। In some cases, the blogs have helped the company move the needle in reputation, cute and thus purchase consideration.


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